Digital Marketing & Its Impotance On E-commerce Store

Time is changing. So as our preference and requirements. Gone are the days when we were mostly dependent on TV, but now it has been replaced by the social networks. The newspaper has been mostly replaced by emails, apps, and websites. The giant billboards are replaced by a tiny screen in our hand. And all these are the evolution of digital marketing. And it has complete effect on the e-commerce stores.

All we know the e-commerce is any business that involves buying and selling process over the internet. So digital marketing plays a vital role in its growth, and it assists in the method of enhancing business and gain ultimate success. The instant growth of the internet and mobiles give a flexible way of selling and buying your merchandise with great convenience through e-commerce stores. Let’s have an idea about the significance of digital marketing for an e-commerce store. The various aspects of digital marketing have shown the path of success to the e-commerce business.

Email Marketing

It is the process of marketing your products by sending an email to a specific group of audience and to your viewers to generate sales for your store. Informing your viewers about the upcoming sale, discount deals, or something like seasonal and festive offers. The emails act as a promoter of your products and push customers to check out its worth. And that directs to your progression.

Mobile Marketing

Due to the shopping apps for mobile devices, the aspect of mobile marketing plays a vital role in the field of e-commerce. As per a source, 70% of mobile users spend most of their time on the apps, and that leads to the contribution of your business.

Social Media Marketing

Social media networks are on a high, and they are the most significant medium to attention. People are much familiar with the social media like Facebook, Instagram, etc. so promoting your business using posting your products, in this medium is highly beneficial to attract a good number of viewers and to see a tremendous growth of your store.

Search Engine Optimization

According to a report, 35% of consumers search their required product in Google search. So if your e-commerce store is optimized then it is the key to your business and its growth. The on-site as well as off-site SEO efforts to dragcustomers to your store in a rapid way, which is not possible through conventional marketing.

For a Successful eCommerce store, the key thing is the way of integrating all the above aspects of digital marketing.Therefore the E-Commerce sites should have a clear Digital Marketing strategy and tools.

Few Words From Customers Mouth

We would Say thank to team Occsic InfoTech for your hard work and determination in getting outstanding results with our website. Our visitors from search engines have increased each day. Thanks a lot for the great results.


We are impressed with the working of organization – OCCSIC INFOTECH .Unlike other ORM companies, the working is very systematic and transparent. The work to be done is properly planned and then executed. As a customer, we can monitor every activity live and share our comments/feedback.

Rajiv BhatiyaCEOGoHimalayan

The outcome of my website was so much more than I expected. You can see you take pride in your work. I loved working with a person who feels as passionate about his work as I do about mine. Thanks to OCCSIC INFOTECH for everything.

Deepak GaurEditorAngwaal News